Consumer Behavior · Quick Research
Insights in up to 2 days
Insights in up to 2 daysSurgical scopeSame methodological rigorReport + DashboardTactical validationDecisions at business speed
What is it?
Fast Test is our quick-research format for when the decision is tomorrow. Instead of a long project, we isolate one clear business question and apply a pre-structured design of collection and analysis. Insights arrive in up to 2 business days after collection closes, and the methodological rigor of full projects stays intact. And the delivery is more than a loose number: a report and a dashboard, at the pace decisions actually happen.
When the decision is tomorrow, speed becomes method. We answer fast, with the same rigor.
Who it is for
Marketing, product, CX, growth and leadership teams that need to decide with evidence without waiting for a full research cycle: to validate a hypothesis, unblock a meeting or check a perception before acting.
What we answer
- Does my hypothesis hold up with the real audience?
- Which of two/three options does the consumer prefer, and why?
- How is my brand or product perceived right now?
- Does this message, concept or price make sense to the market?
- What does the data say before I make this tactical decision?
Benefits and results
What you take to your business
Insights in up to 2 business days after collection closes
Surgical scope: focus on one clear question, no noise
The same methodological rigor as full projects
Report + dashboard to consult, explore and share
Evidence to unblock tactical decisions and quick validations
What we deliver
Pre-structured sample design and questionnaire for your question
Objective reading with the essential cuts (profile, segment)
Comparisons and statistical tests when applicable
A lean report with the answer and the recommendation
Interactive dashboard to explore and share the result
Guidance on next steps: what to deepen if the decision requires it
How it works
Fast Test is the portfolio's agile entry point: it solves tactical decisions in the short term and, when the question proves deeper, opens the way to the full studies: BRAIN (brand health), MERIDIO (behavior and segmentation), Tests (pre-testing) or Conjoint & Pricing. Quick validation today; depth when the business calls for it.
Formats: Quantitative (default), with optional quick qual. Delivered as report + dashboard. One-off or recurring (periodic tests on the same topic). Insights delivered in up to 2 business days after collection closes.
We turn data into decisions, with method and transparency.
Brands that trusted Okiar to answer their business questions
Other solutions in Data Adventures
Media Optimization
Media Optimization & ROI
Models (MMM, Lens CTR, VBB) to discover what drives your media results and optimize every dollar invested.
Explore the solutionMarketing Mix Modeling
Econometric Models
Econometric modeling that measures each channel's contribution and optimizes budget allocation, with attribution beyond last-click.
Explore the solutionCreative Mix Modeling
Creative Analytics
Predicts each creative's CTR before launch, without research, and shows what to prioritize in the creative. Includes a simulator.
Explore the solutionLet's flex to make it happen
What challenge can we help you with today?
Request your quote and transform your business based on data. With tailor-made solutions, our team will help you turn information into strategy.