Consumer Behavior · Quick Research
Insights in up to 2 days
Insights in up to 2 daysSurgical scopeSame methodological rigorReport + DashboardTactical validationDecisions at business speed
What is it?
Fast Test is our quick-research format for when the decision is tomorrow. Instead of a long project, we isolate one clear business question and apply a pre-structured design of collection and analysis — delivering insights in up to 2 business days after collection closes, without giving up the methodological rigor of full projects. And you don't just get a loose number: we deliver a report and a dashboard, at the pace decisions actually happen.
When the decision is tomorrow, speed becomes method — not a shortcut. We answer fast, with the same rigor.
Who it is for
Marketing, product, CX, growth and leadership teams that need to decide with evidence without waiting for a full research cycle — to validate a hypothesis, unblock a meeting or check a perception before acting.
What we answer
- Does my hypothesis hold up with the real audience?
- Which of two/three options does the consumer prefer — and why?
- How is my brand or product perceived right now?
- Does this message, concept or price make sense to the market?
- What does the data say before I make this tactical decision?
Benefits and results
What you take to your business
Insights in up to 2 business days after collection closes
Surgical scope: focus on one clear question, no noise
The same methodological rigor as full projects
Report + dashboard to consult, explore and share
Evidence to unblock tactical decisions and quick validations
What we deliver
Pre-structured sample design and questionnaire for your question
Objective reading with the essential cuts (profile, segment)
Comparisons and statistical tests when applicable
A lean report with the answer and the recommendation
Interactive dashboard to explore and share the result
Guidance on next steps: what to deepen if the decision requires it
How it works
Fast Test is the portfolio's agile entry point: it solves tactical decisions in the short term and, when the question proves deeper, opens the way to the full studies — BRAIN (brand health), MERIDIO (behavior and segmentation), Tests (pre-testing) or Conjoint & Pricing. Quick validation today; depth when the business calls for it.
Formats: Quantitative (default), with optional quick qual. Delivered as report + dashboard. One-off or recurring (periodic tests on the same topic). Insights delivered in up to 2 business days after collection closes.
We turn data into decisions, with method and transparency.
Brands that trusted Okiar to answer their business questions
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What challenge can we help you with today?
Request your quote and transform your business based on data. With tailor-made solutions, our team will help you turn information into strategies that make a difference.