Whatever your business question, we connect the right methods and products to answer it — with scientific rigor and a focus on results.
“Is my brand being remembered and considered — and can I prove the return of my branding?”
When this shows up
You invest in brand, but you don't have a continuous reading of how it evolves against competitors, nor how to connect branding to business results. You need a living diagnostic, not a one-off snapshot.
How Okiar solves it
We combine continuous brand-health tracking with campaign-effect measurement and journey reading, translating brand strength into impact on intent and revenue — with scientific references and actionable recommendations.
What we answer
What you take away
A continuous, comparable reading of brand strength
Proof of campaign effect on recall and perception
Statistical attribution of branding to the business
Communication and positioning briefs grounded in evidence
Products that fit
“I have a value proposition (or a new concept) — does it make sense to the market, and which one do I bet on?”
When this shows up
Before launching, repositioning or investing in media, you need to know whether the proposition truly resonates, which concept/creative to bet on and why — without relying on internal guesswork.
How Okiar solves it
We assess the proposition's fit with the market and test concepts in isolation (monadic), indicating the best option and explaining why it won — we diagnose, predict and recommend.
What we answer
What you take away
Validation of value-proposition fit
Evidence-based decision on which concept/creative to bet on
Understanding of the “why” behind the winner
Map of conversion barriers to address
Products that fit
“I have more feature and product ideas than I can deliver — what should I prioritize to drive the most results?”
When this shows up
The roadmap is full, stakeholders disagree and you need an objective criterion to decide which features and products to prioritize, what price to charge and where the greatest return lies.
How Okiar solves it
We use conjoint, MaxDiff and driver modeling to weigh what really moves the consumer, delivering an objective prioritization of features, portfolio and price — with simulators to defend budget and roadmap.
What we answer
What you take away
Objective prioritization of features and portfolio
Ideal price range with elasticity reading
A single criterion to align stakeholders
Simulators to defend roadmap and budget
Products that fit
“Who are my real customers, how do they segment, and how do I win in each group?”
When this shows up
You treat the base as a single block, but you know there are distinct profiles with different needs. You need an actionable segmentation — not just descriptive — that you can activate in CRM and media.
How Okiar solves it
We build a statistical segmentation focused on actionability — a passport for each persona, “how to win” levers and discriminating variables to locate the clusters in your base and in media.
What we answer
What you take away
Actionable segmentation (not just descriptive)
“How to win” strategies per persona
Activation of clusters in CRM and media
Journey and driver reading per profile
Products that fit
“How do I get the same customer to buy more, more often and with a higher ticket?”
When this shows up
Acquisition is expensive and growth also has to come from the base. You want to understand the levers of repurchase, cross-sell and primacy — and where the greatest revenue potential lies.
How Okiar solves it
We model the levers of monetization and primacy and, in card/banking markets, track competitive strength and usage key-drivers — connecting experience and offer to revenue.
What we answer
What you take away
Clear levers for repurchase and cross-sell
Reading of primacy and share of wallet
Offer and pricing strategy to grow revenue
Prioritization of the greatest potential in the base
Products that fit
“How is my customer's experience — and how do I prove that improving it drives results?”
When this shows up
You measure NPS/CSAT but stop at the diagnosis. You need to understand what drives promotion and detraction, prioritize the experience roadmap and prove the financial return of CX (including digital and AI journeys).
How Okiar solves it
We go beyond the diagnosis: our driver model identifies the levers of satisfaction, loyalty and revenue and predicts the impact of improvements — including the AI usage experience and its digital journeys.
What we answer
What you take away
Drivers of satisfaction, loyalty and revenue
Prioritization of the experience roadmap
Estimate of the financial impact of improvements
Reading of real value from digital and AI experience
Products that fit
“Did my campaign work, which creatives do I bet on, and how do I better allocate the media budget?”
When this shows up
You invest in media but lack evidence of the real effect on brand and sales, and of which creative elements to develop. You need to close the loop between creative, media and results.
How Okiar solves it
We measure brand lift and recall, diagnose element by element what works in the creative and, on the data side, model media contribution (MMM) to guide allocation and bidding with accountability.
What we answer
What you take away
Proof of campaign effect on recall and brand
Diagnosis of which creatives to develop
Budget allocation driven by share and ROI
Accountability across creative, media and results
Products that fit
“How am I perceived as an employer, what attracts talent, and how is the experience of those already inside?”
When this shows up
The competition for talent is tightening and you need to understand how the employer brand is perceived, what to prioritize in the EVP, and how internal engagement is doing — connecting people actions to results.
How Okiar solves it
We apply brand-strength logic to the talent market (funnel, image, attractiveness drivers) and cross it with the employee's internal experience, prioritizing the EVP by impact.
What we answer
What you take away
Diagnosis of the employer brand vs. competitors
Attractiveness drivers by talent profile
Reading of engagement and the employee journey
EVP prioritization based on impact
Products that fit
Every company has a different question. Share your business moment and we'll recommend the best approach.