Consumer Behavior · Tailor-made Projects
Adhoc Quali & Quanti
Focus Groups & InterviewsCo-creation & WorkshopsSurveys & RecallUser Experience ModelsTailor-made Design
What is it?
When the challenge doesn't fit in a ready-made box. Qualitative and quantitative projects designed from scratch for your question.
Flex to make it feasible: that's what an ad hoc project is.
Who it is for
Any team with a business question that doesn't fit the off-the-shelf products and needs a tailor-made design.
What we answer
- How do I answer a specific business question?
- Which approach (qual, quant, or hybrid) is ideal?
- How do I combine rigor and flexibility in the scope?
Benefits and results
What you take to your business
Qual: focus groups, interviews, co-creation, projective groups, and workshops
Quant: surveys, recall, tests, user experience models, and more
100% tailor-made design for your business question
Scientific rigor with flexibility of scope
How it works
We start from your business question, design the approach (qual, quant, or hybrid), define sample and method, and run it from exploration to recommendation.
Formats: Qual, Quant, or hybrid. Ad hoc.
We answer business questions by giving consumers a voice, using methods grounded in scientific evidence.
Brands that trusted Okiar to answer their business questions
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What challenge can we help you with today?
Request your quote and transform your business based on data. With tailor-made solutions, our team will help you turn information into strategy.