Brand & Trackings
BRAIN Brand Health & Reputation
Brand Health TrackingShare of MindBrand FunnelBrand EquityImage & PositioningBranding ROI
What is it?
BRAIN is our brand-health tracking. In a single diagnostic, it translates how strongly your brand is remembered, how it is remembered, and how it is performing against competitors at each stage of the purchase decision, from recall to preference. Instead of scattered metrics, you get a connected reading of brand strength, image, and equity, with scientific references and actionable recommendations for growth.
Brand is one of the main reasons people buy a product or service. BRAIN shows how much it matters in your market and how to strengthen it.
Who it is for
Marketing, brand and branding, insights, and strategy leaders who need to track the brand over time and defend branding investment with evidence.
What we answer
- Is my brand being remembered and considered?
- How is my positioning vs. competitors?
- What is my brand strength and how do I improve it?
- What is the return of branding to the business?
Benefits and results
What you take to your business
Understand how much brand matters in your market
Discover how to strengthen your brand
Prioritize branding investments
Develop communication and positioning briefs
Prove the value of branding to the business
What we deliver
Brand funnel (recall, familiarity, consideration, preference)
Top of Mind and spontaneous/aided awareness
Image-attribute map vs. competition
Brand Equity as a summary metric
Prioritization matrix (impact × performance)
Statistical attribution of brand strength to purchase intent
How it works
BRAIN's 5 modules (Memory, Image, Behavior, Equity, and Strategy) are complementary and can be contracted separately, defining the questionnaire structure and the sample size. We recommend the ideal package for your context and budget.
Formats: Ad hoc (discovery, positioning) or continuous tracking. Qual and/or Quant.
We answer business questions by giving consumers a voice. Cutting out guesswork and using methods grounded in scientific evidence.
Brands that trusted Okiar to answer their business questions
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What challenge can we help you with today?
Request your quote and transform your business based on data. With tailor-made solutions, our team will help you turn information into strategies that make a difference.