For branding teams
Build, track and prove the value of your brand
From brand funnel to Brand Equity, we translate brand strength into business impact — with continuous tracking, image benchmarking vs. competition and branding ROI proof.
The pain points of branding professionals
We know your pains
I have no continuous, comparable view of brand health.
How we solve it: Brand Health Tracking with brand funnel and competitive benchmark.
I need to defend brand investment with numbers.
How we solve it: Statistical attribution of Brand Equity over intent and revenue.
My brand architecture is confusing.
How we solve it: Brand architecture and territory studies.
I don't know if my campaign actually moved the brand.
How we solve it: Brand lift and recall pre/post-campaign.
Image and positioning seem misaligned with the market.
How we solve it: Image attribute map vs. competition.
Branding and performance speak different languages.
How we solve it: We connect brand to business metrics in a single narrative.
The questions your team is asking
The questions we answer
- How recalled, considered and preferred is my brand?
- How is my positioning and image vs. competitors?
- What is the return of branding for the business?
- Did my campaign generate brand lift and recall?
- How do I evolve the brand funnel over time?
- How do I organize my brand architecture?
Solutions your team is researching
How Okiar solves it
BRAIN — Brand Health & Reputation
Funnel, image, equity and branding ROI.
Adlabz — Brand Lift & Recall
Campaign effect on recall, perception and intent.
MERIDIO — Jornada, Hábitos & Atitudes
Where the brand shows up and where it loses ground in the journey.
Arquitetura e territórios de marca
Brand diagnosis and planning (upstream).
We have solved this before
We know your segment
Arquitetura de marca
How we redesigned the brand architecture of one of the largest houses of brands in Brazil
We redesigned market territories and pioneered a new way of listening to consumers, with brand trackings, segmentation studies, and trend analysis.
Beleza & dermocosméticos
How we raised the Brand Equity of a dermocosmetics brand by nearly 15%
Through a scientific model for prioritizing brand communication decisions, we increased share of search by 12pp year over year and 60pp wave over wave in some markets.
“Okiar brought scientific rigor and human sensitivity to understanding our consumer. The personas became a common language between marketing and product.”
Camila Gómez Rodríguez
Head of Insights · Nubank Mexico
+1 billion
people impacted by our insights
+10
countries we operate in
Brands that trusted Okiar to answer their business questions
Let's flex to make it happen
Which brand challenge can we help you with today?