For innovation teams
Innovate with less risk and more evidence
From discovery to concept validation, we bring science to the innovation funnel: we uncover jobs-to-be-done, validate propositions and test concepts before you invest.
The pain points of innovation professionals
We know your pains
I bet on ideas without validating whether there is a real pain.
How we solve it: Discovery and Jobs-to-be-Done to validate the problem.
My concepts are not tested before investment.
How we solve it: Monadic concept tests with use/purchase intent.
I don't know which idea to prioritize in the funnel.
How we solve it: Prioritization by potential and market fit.
I innovate in the dark on the size of the opportunity.
How we solve it: Market sizing and trend analysis.
I need speed to iterate.
How we solve it: Fast Test for short validation cycles.
I lack evidence to defend the investment in innovation.
How we solve it: Scientific foundation for the business case.
The questions your team is asking
The questions we answer
- Is there a real pain behind this idea (JTBD)?
- Which concept has the highest use/purchase intent?
- What is the size of the opportunity?
- Which idea to prioritize in the innovation funnel?
- How do I validate quickly before scaling?
Methods your team is researching
How Okiar solves it
Tests — testes de conceito
Monadic concepts with use/purchase intent.
MERIDIO — Mercado & Growth
PMF, market sizing and trend analysis.
Product Research / JTBD
Problem discovery and validation, from the product angle.
Fast Test
Short validation cycles.
Diagnostico e Planejamento (Upstream)
Prioritization of the right funnel questions.
We have solved this before
We know your segment
ROI de influência
How we created an exclusive methodology to measure the ROI of influence
In partnership with Suba, we developed a methodology that guides talent selection decisions and indicates the impact of campaigns on brand and business results.
Leadership with a strong track record in open innovation, intrapreneurship and innovation funding.
“Top-tier technical team and a real partnership. They rolled up their sleeves with us until the strategy ran in-house.”
Johny Mesquita
Founder · Beleaf
+1 billion
people impacted by our insights
+10
countries we operate in
Brands that trusted Okiar to answer their business questions
Let's flex to make it happen
Which innovation challenge can we help you with?