Solutions pillar
Consumer Insights
We answer business questions that involve a deep understanding of the consumer — cutting out guesswork and using methods grounded in scientific evidence.
From your brand's strength to the purchase decision: we listen to the consumer with scientific rigor and human sensitivity.
Brand & Communication
BRAIN Brand Health & Reputation
Brand & Trackings
A complete brand-health diagnostic: how well you're remembered, how you're perceived, and how much branding returns to the business.
Explore the solutionAdlabz — Brand Lift & Recall
Creative & Campaign Testing
Measures the brand lift and recall of your campaigns and diagnoses which creative elements work — and why.
Explore the solutionTerritories
MERIDIO Mercado & Growth
Growth & Market
Market sizing (TAM/SAM), product-market fit, and entry strategy to prioritize where to grow and how to win.
Explore the solutionMERIDIO Segmentos & Personas
Segmentation
Statistical segmentation with actionable personas and the communication, product, pricing, and distribution strategy by territory.
Explore the solutionMERIDIO Jornada, Hábitos & Atitudes
Journey
A map of the consumer's journey, habits, and attitudes, with the pain points and opportunities at each stage.
Explore the solutionPrice & Product
MERIDIO Drivers
Modeling
Statistical modeling that weighs what moves purchase, loyalty, and cross-sell, so you can prioritize what delivers results.
Explore the solutionConjoint, Pricing & MaxDiff
Offer & Price
Conjoint, MaxDiff, and price sensitivity to build the best offer and set the price that maximizes share and margin.
Explore the solutionTests
Tests & Experiments
Pre-tests of concept, communication, campaign, and packaging that tell you which option wins and why, before you invest.
Explore the solutionCard Power Tracking
Banking & Payments
Competitive card tracking: your brand's strength, usage key drivers, and how to grow transactions, TPV, and share of wallet.
Explore the solutionExperience
CX Equity Drivers & ROI
Loyalty & CX Drivers
NPS and CSAT with depth: the levers of satisfaction and loyalty and the real impact of experience on the business.
Explore the solutionUX Equity & ROI
Digital Experience
Measures the digital experience of your app or journey and connects every UX improvement to financial impact.
Explore the solutionAI Experience & Equity + ROI
AI Experience
Measures the AI usage experience across the company and connects it to business results, separating real return from buzzword.
Explore the solutionPeople & Culture
Employer Brand Equity & ROI
Employer Branding
The strength of your employer brand, the drivers of talent attractiveness, and the return of employer branding.
Explore the solutionEmployee Experience & EVP
Employee Experience
A diagnostic of employee experience and the internal EVP, with the levers that most move engagement and retention.
Explore the solutionTailor-made Projects
Adhoc Quali & Quanti
Tailor-made Projects
Qual and quant projects designed from scratch for your question, when the challenge doesn't fit in a ready-made box.
Share your challengePesquisas Qualitativas
Qual — Interviews & Groups
Interviews, groups, and immersion to understand the why behind behavior — with rigorous scripting, recruiting, and analysis.
Explore the solutionBrands that trusted Okiar to answer their business questions
Let's flex to make it happen
What challenge can we help you with today?
Request your quote and transform your business based on data. With tailor-made solutions, our team will help you turn information into strategies that make a difference.