For employer branding & HR teams
Strengthen your employer brand — and prove the return
From attraction to the experience of those already inside: we measure employer brand strength, attractiveness drivers and EVP, linking people actions to business outcomes.
The pain points of employer branding & HR professionals
We know your pains
I don't know how I'm perceived as an employer vs. competitors.
How we solve it: Employer brand funnel and image with competitive benchmark.
I need to prove the ROI of employer branding.
How we solve it: Employer Brand Equity & ROI with return measurement.
My EVP is generic and doesn't prioritize what matters.
How we solve it: Attractiveness drivers and EVP prioritization by profile.
I attract the wrong talent profile.
How we solve it: Diagnosis of what attracts and repels by segment.
I don't measure the experience of those already inside.
How we solve it: Employee Experience and engagement and retention drivers.
People and business speak different languages.
How we solve it: We connect HR actions to business metrics.
The questions your team is asking
The questions we answer
- How is my employer brand perceived vs. competitors?
- What attracts and what repels talent?
- What to prioritize in the EVP, by profile?
- How engaged are those already inside?
- What is the return of employer branding for the business?
Solutions your team is researching
How Okiar solves it
We have solved this before
We know your segment
Employer branding
How we proved the ROI of employer branding at one of the largest companies on the planet
We helped design the EVP by bringing science to listening to employees and talent, identifying drivers of employer brand equity and strategic recommendations for brand development.
“Okiar brought scientific rigor and human sensitivity to understanding our consumer. The personas became a common language between marketing and product.”
Camila Gómez Rodríguez
Head of Insights · Nubank Mexico
+1 billion
people impacted by our insights
+10
countries we operate in
Brands that trusted Okiar to answer their business questions
Let's flex to make it happen
Which employer brand challenge can we help you with?