Media Optimization & ROI
Media Optimization
Media Optimization & ROI
What is it?
A set of models to discover what produces your media results and optimize every dollar invested. Includes Marketing Mix Modeling, Lens CTR Optimization, and VBB.
A significant share of media generates no effect. Discover which placements can be optimized.
Benefits and results
What you take to your business
Understand what actually produces your results
Find levers for sales and share
Prioritize and review marketing allocations
Forecast results with a media simulator
Calculate the ROI of your initiatives
How it works
We combine three complementary fronts depending on your question and the data available.
Marketing Mix Modeling (MMM)
Using your historical data on investment, business results, and control variables, we model what drives results and deliver an allocation simulator.
Lens CTR Optimization
We discover which elements of your creatives increase the CTR of digital campaigns.
VBB (Value-Based Bidding)
We optimize bids based on the real value of each conversion, not just on volume.
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Brands that trusted Okiar to answer their business questions
Other solutions in Data Adventures
Marketing Mix Modeling
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Modelagem econométrica que mede a contribuição de cada canal e otimiza a alocação de budget — atribuição além do last-click.
Explore the solutionCreative Mix Modeling
Creative Analytics
Prevê o CTR de cada criativo antes de lançar, sem pesquisa, e mostra o que priorizar no criativo. Inclui simulador.
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Proprietary Intelligence
Proprietary historical series on the Brazilian financial consumer, ready to answer without starting from scratch.
Explore the solutionLet's flex to make it happen
What challenge can we help you with today?
Request your quote and transform your business based on data. With tailor-made solutions, our team will help you turn information into strategies that make a difference.