For marketing teams
Marketing decisions backed by evidence, from consumer to ROI
We connect consumer listening to execution: brand, segmentation, purchase drivers, pricing, experience and media — so you can prioritize what delivers results and prove the return on every initiative.
The pain points of marketing professionals
We know your pains
I invest in brand but can't prove the return to leadership.
How we solve it: Brand tracking with equity attribution over intent and revenue.
I have too many initiatives and a limited budget — I don't know where to focus.
How we solve it: Driver modeling to focus on what moves sales, loyalty and cross-sell.
Decisions come from gut feeling and the loudest voice in the room.
How we solve it: Scientific evidence that aligns the team and grounds the plan.
I don't know if my communication and positioning are working.
How we solve it: Concept/campaign testing and image benchmarking vs. competition.
My media budget has no clear accountability.
How we solve it: MMM and creative optimization to allocate every dollar with ROI.
I need to speak to different audiences but treat everyone the same.
How we solve it: Actionable segmentation with personas and territory strategy.
The questions your team is asking
The questions we answer
- Is my brand being recalled, considered and preferred?
- What drives purchase most today — brand, price or product?
- Which segments to prioritize and how to win in each?
- What is the return on my brand and media investment?
- Which message, concept or campaign should I bet on?
- What is the ideal price and the elasticity of my market?
Solutions your team is researching
How Okiar solves it
BRAIN — Brand Health & Reputation
Brand health: funnel, image, equity and branding ROI.
MERIDIO — Segmentos & Personas
Actionable segmentation and territory strategy.
MERIDIO — Drivers
What moves sales, loyalty and cross-sell, with statistical weight.
Conjoint & Pricing
Attributes, plans and price sensitivity.
Media Optimization (MMM, Lens CTR, VBB)
Allocates every media dollar with ROI.
Fast Test
Quick validations within the planning cycle.
We have solved this before
We know your segment
Beleza & dermocosméticos
How we raised the Brand Equity of a dermocosmetics brand by nearly 15%
Through a scientific model for prioritizing brand communication decisions, we increased share of search by 12pp year over year and 60pp wave over wave in some markets.
Serviços financeiros
How we uncovered nearly 60% of the drivers of loyalty and account opening at one of the country's largest banks
We guided the marketing and product strategy by creating segmentations for the company's key audiences, breaking down the causes across experience, portfolio, communication, brand, and value prop.
“Okiar brought scientific rigor and human sensitivity to understanding our consumer. The personas became a common language between marketing and product.”
Camila Gómez Rodríguez
Head of Insights · Nubank Mexico
+1 billion
people impacted by our insights
+10
countries we operate in
Brands that trusted Okiar to answer their business questions
Let's flex to make it happen
Which marketing challenge can we help you with today?