Consumer Behavior · Segmentation
MERIDIO Segmentos & Personas
Statistical SegmentationActionable PersonasStrategy by TerritoryHow to Win by SegmentCommunication · Product · Pricing · Distribution
What is it?
MERIDIO Segments & Personas is our segmentation study focused on actionability and strategy by territory. Describing personas is only the start: we identify market clusters, size each one, and show how to prioritize communication, product, distribution, and pricing in each territory. Research becomes a growth strategy by segment.
Pretty personas don't move the business. Actionable personas do.
Who it is for
Marketing, product, strategy, and growth teams that need to prioritize communication, product, distribution, and pricing by territory and segment.
What we answer
- What are the segments in my market?
- How do I win in each of them?
- What is the ideal portfolio and value prop by segment?
- How do I build Market Share and Share of Wallet in each territory?
Benefits and results
What you take to your business
Prioritize communication, product, pricing, and distribution by territory
Personalize your offer and value prop by segment
Build Market Share and Share of Wallet by territory
Direct investment toward the highest-potential segments
Accelerate growth with a segment-level strategy
What we deliver
A passport for each persona (profile, needs, behaviors)
Growth and loyalty levers by segment
How-to-win strategies by cluster
Revenue size and potential of each segment
Segment prioritization by value and fit
A growth opportunity map by territory
We answer business questions by giving consumers a voice, using methods grounded in scientific evidence.
Brands that trusted Okiar to answer their business questions
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What challenge can we help you with today?
Request your quote and transform your business based on data. With tailor-made solutions, our team will help you turn information into strategy.