Consumer Behavior · Growth & Market
MERIDIO Mercado & Growth
Market Sizing (TAM/SAM)Product-Market FitGo-to-MarketCompetitors & TrendsGrowth Opportunities
What is it?
MERIDIO Market & Growth is our diagnostic of market potential and entry strategy. We estimate the total size of the opportunity (TAM) and how much of it is effectively addressable (SAM), assess the product's fit with the market, and map competitors and trends, combining market data and primary validations to show where the best growth opportunities are and how to access them.
Knowing the size of the market isn't enough: you need to know where to prioritize and how to win.
Who it is for
Strategy, growth, new business, and expansion teams that need to prioritize geographies, audiences, and products and justify investment decisions.
What we answer
- What is the size of the market and the opportunity?
- What is the addressable market?
- Do I have product-market fit?
- How do I enter (go-to-market)?
- Who am I competing against?
Benefits and results
What you take to your business
Prioritize geographies and audiences with the greatest potential
Justify expansion and investment decisions
Design the best entry strategy
Refine positioning and accelerate adoption
Anticipate competitor moves
What we deliver
TAM/SAM estimate by region and segment
Penetration and expansion-potential indicators
Market Share & Share of Wallet
PMF score and diagnostic of the main pain points
Assessment of entry channels and formats
Competitive benchmarking and category trends
We answer business questions by giving consumers a voice, using methods grounded in scientific evidence.
Brands that trusted Okiar to answer their business questions
Other solutions in Consumer Insights
BRAIN Brand Health & Reputation
Brand & Trackings
A complete brand-health diagnostic: how well you're remembered, how you're perceived, and how much branding returns to the business.
Explore the solutionMERIDIO Segmentos & Personas
Segmentation
Statistical segmentation with actionable personas and the communication, product, pricing, and distribution strategy by territory.
Explore the solutionMERIDIO Jornada, Hábitos & Atitudes
Journey
A map of the consumer's journey, habits, and attitudes, with the pain points and opportunities at each stage.
Explore the solutionLet's flex to make it happen
What challenge can we help you with today?
Request your quote and transform your business based on data. With tailor-made solutions, our team will help you turn information into strategy.