Consumer Behavior · Banking & Payments
Card Power Tracking
Competitive Card TrackingCard StrengthUsage & Recurrence Key DriversTPV & Transaction VolumeTransactional Share of Wallet
What is it?
Card Power is our competitive card tracking. We monitor the strength of your card and the key drivers of usage, recurrence, and transaction volume, comparing it against multiple competitors, so you can see where your card stands against competitors and discover how to increase the number of transactions and TPV.
Where does my card stand against competitors, and how do I increase transactions and TPV?
Who it is for
Cards, banking, payments, and primacy teams that need to grow transactional volume and share of wallet.
What we answer
- How strong is my card vs. competitors?
- What are the key drivers of usage and recurrence?
- How do I increase the number of transactions and TPV?
- Where am I gaining or losing transactional share of wallet?
Benefits and results
What you take to your business
Understand the competitive card market
Increase recurrence and transaction volume
Grow TPV and primacy
Identify usage levers by profile
Track competitive evolution over time
What we deliver
Benchmarking of your card vs. multiple competitors
Key drivers of usage, recurrence, and volume
Transactional share-of-wallet analysis
Diagnostic of usage barriers and opportunities
Continuous tracking of card strength
We answer business questions by giving consumers a voice, using methods grounded in scientific evidence.
Brands that trusted Okiar to answer their business questions
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What challenge can we help you with today?
Request your quote and transform your business based on data. With tailor-made solutions, our team will help you turn information into strategy.