Consumer Behavior · Journey
MERIDIO Jornada, Hábitos & Atitudes
Customer JourneyHabits & AttitudesPain Points & FrictionBlockers & UnblockersMERIDIO Pulse (Tracking)
What is it?
MERIDIO Journey, Habits & Attitudes maps every critical moment in the consumer's relationship with your brand: what they feel, think, and do throughout the journey, where your brand shows up, and where it loses ground. It starts from a core module of habits and attitudes and digs into the pain points, friction, and competitive-advantage opportunities at each stage.
Get to know your customer's journey and each of its most critical moments for your brand.
Who it is for
CX, product, strategy, and brand teams that need to understand real behavior and prioritize where to act along the journey.
What we answer
- What does the journey look like and what are its moments?
- What does the consumer feel and think at each stage?
- What are the blockers and unblockers?
- What are the pain points and the opportunities?
- How are habits and share evolving over time?
Benefits and results
What you take to your business
Identify where you gain and where you lose the consumer
Prioritize initiatives based on critical moments
Build competitive advantage point by point
Anticipate behavior shifts and trends
Track market share and share of wallet over time
What we deliver
As-is / should-be journey map by stage
Touchpoints, emotions, and decision influencers
Blockers, unblockers, and needs
Prioritized friction points and opportunities
Core module of habits and attitudes
MERIDIO Pulse: continuous tracking of habits, share, and trends
We answer business questions by giving consumers a voice, using methods grounded in scientific evidence.
Brands that trusted Okiar to answer their business questions
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What challenge can we help you with today?
Request your quote and transform your business based on data. With tailor-made solutions, our team will help you turn information into strategy.