Consumer Behavior · Modeling
MERIDIO Drivers
Causal ModelPurchase-Intent DriversBrand Trust & LoyaltyMonetization & Cross-sellImportance × Performance Matrix
What is it?
MERIDIO Drivers uses causal modeling to identify and weigh the factors that most move your consumer's behavior: purchase intent, brand trust, loyalty, monetization, and cross-sell. Instead of listing what matters, we show the weight of each driver and which levers generate the most business results.
Is it brand, price, or product that sells? Drivers answers, with statistical rigor.
Who it is for
Marketing, product, strategy, and revenue teams that need to decide where to invest to move sales, loyalty, and LTV.
What we answer
- What should I prioritize to increase sales or LTV?
- How do I grow revenue by raising perceived value?
- What most impacts sales today, brand, price, or product?
- Which levers drive cross-sell and repurchase?
Benefits and results
What you take to your business
Prioritize investments by the highest-impact drivers
Increase sales and LTV by focusing on what matters
Defend budget with statistical evidence
Direct product, price, and communication
Increase revenue via cross-sell and monetization
What we deliver
Causal model with the weight of each driver
Performance × importance matrix
Aspects to develop to boost sales/revenue
Diagnostic of urgency, protection, and monitoring zones
Actionable prioritization recommendations
We answer business questions by giving consumers a voice. Cutting out guesswork and using methods grounded in scientific evidence.
Brands that trusted Okiar to answer their business questions
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What challenge can we help you with today?
Request your quote and transform your business based on data. With tailor-made solutions, our team will help you turn information into strategies that make a difference.