Consumer Behavior · Offer & Price
Conjoint, Pricing & MaxDiff
Conjoint & Choice ModelsMaxDiffKanoTURFPrice Sensitivity (PSM / Van Westendorp)Offer Simulators
What is it?
Conjoint & Pricing is our set of methods for building the best offer and setting the ideal price. With conjoint, MaxDiff, Kano, TURF, and price-sensitivity studies, we measure the impact of each attribute and the elasticity of your market, so you know exactly which features to prioritize and how much to charge to maximize share and margin.
Which combinations sell more, and how much can I move price without losing the customer?
Who it is for
Product, pricing, revenue, and marketing teams that need to optimize portfolio, features, and price.
What we answer
- Which combinations of features sell more?
- How much can I move price to gain share or margin?
- Which features should I prioritize to improve PMF?
- What is the ideal price range and how sensitive is my market?
Benefits and results
What you take to your business
Optimize portfolio and offers based on real preference
Set price with confidence and protect margin
Prioritize the feature roadmap with evidence
Increase share and conversion
Communicate decisions with simulators and dashboards
What we deliver
Relative importance of attributes (conjoint)
Feature prioritization (MaxDiff, Kano, TURF)
Price-sensitivity curves (PSM/Van Westendorp)
Offer simulator and estimated preference
Winning-combination scenarios by segment
We answer business questions by giving consumers a voice. Cutting out guesswork and using methods grounded in scientific evidence.
Brands that trusted Okiar to answer their business questions
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What challenge can we help you with today?
Request your quote and transform your business based on data. With tailor-made solutions, our team will help you turn information into strategies that make a difference.