Consumer Behavior · Tests & Experiments
Tests
Pre- and Post-testsConcept TestCommunication & Campaign TestPackaging TestMonadic ExperimentsWhy-Behind Diagnostic
What is it?
Tests is our experiment framework for deciding which concept, creative, campaign, or package to bet on. With monadic tests, we isolate the impact of a single variable on purchase intent and perception, and, more than indicating the best option, we explain why it wins. We diagnose, predict, and recommend.
We don't just indicate the best option: we explain why the result is what it is and not something else.
Who it is for
Marketing, communication, media, product, and R&D teams that need to validate concepts, creatives, campaigns, and packaging before investing.
What we answer
- Which concept/package generates the most purchase intent?
- Which creatives should I bet on?
- Which campaign arguments work best?
- Which trade application generates the most return, and why?
Benefits and results
What you take to your business
Reduce the risk of betting on the wrong creative
Increase CTR, conversion, and campaign return
Choose packaging and concepts with evidence
Understand the why behind the result, not just the ranking
Optimize media and R&D investment
What we deliver
Relative preference among tested options
Image and perception attributes by alternative
Purchase intent, brand value, and willingness to pay
Diagnostic of the driver behind the result
Actionable recommendation and performance forecast
We answer business questions by giving consumers a voice. Cutting out guesswork and using methods grounded in scientific evidence.
Brands that trusted Okiar to answer their business questions
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